I love it when videos are essentially short films, and Halsey’s for track ‘Now or Never’ is a cinematic showpiece. Think Baz Luhrmann’s Romeo + Juliet, Pulp Fiction and a bunch urban warfare films and you’ve got ‘Now or Never’.
Watch it here!
Grammy Award-nominated, multi-platinum alt-pop maverick Halsey shot the video in Mexico City, itself a gangland and a fitting setting. It marks Halsey’s directorial debut along with co-director Sing J Lee of CHVRCHES, Muse, and Years & Years fame, and vividly comes to life as a gritty, cinematic reflection of the song.
Halsey says of the track and vid…
The track is the first taste of her anxiously awaited second full-length album, hopeless fountain kingdom [Astralwerks], which Halsey executive produced alongside Benny Blanco, Greg Kurstin, Lido and Ricky Reed, and is set for release on 2 June this year (and available on pre-order here and you’ll also receive an instant download of ‘Now Or Never.’