READ, WATCH, LISTEN: A Showpiece Music Vid You Have To Watch

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I love it when videos are essentially short films, and Halsey’s for track ‘Now or Never’ is a cinematic showpiece. Think Baz Luhrmann’s Romeo + Juliet, Pulp Fiction and a bunch urban warfare films and you’ve got ‘Now or Never’.

Watch it here!

Grammy Award-nominated, multi-platinum alt-pop maverick Halsey shot the video in Mexico City, itself a gangland and a fitting setting. It marks Halsey’s directorial debut along with co-director Sing J Lee of CHVRCHES, Muse, and Years & Years fame, and vividly comes to life as a gritty, cinematic reflection of the song.

Halsey says of the track and vid…

The video for ‘Now Or Never’ is one part in the center of a long narrative that tells the story of two people in love despite the forces trying to keep them apart. On its own the song is about two impatient young lovers, but in the context of the hopeless fountain kingdom universe, the stakes are much higher for these two star-crossed lovers.

The track is the first taste of her anxiously awaited second full-length album, hopeless fountain kingdom [Astralwerks], which Halsey executive produced alongside Benny Blanco, Greg Kurstin, Lido and Ricky Reed, and is set for release on 2 June this year (and available on pre-order here and you’ll also receive an instant download of ‘Now Or Never.’


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Belinda has a thirst for life that just won’t quit. She’s crazy in love with writing and discovering new things to share, from fashion, beauty, style, to food, lifestyle and #nzgirlhacks.