5 Ways to Start Your Digital Marketing Career
Digital marketing is a fast-paced and rapidly growing industry. New jobs are opening up all the time, allowing you to start a lucrative career. There are a few ways to get started on this exciting career path.
Stay in the Know
The digital world is constantly changing, which means that you need to stay up on the latest digital marketing trends. SEO algorithms used in 2013, for example, are no longer going to help with search engine page ranking today.
These trends are found in every aspect of digital marketing, from Facebook to Twitter, from inbound web content to outbound links. When you can portray that you are up to date with the industrial knowledge, it will make it easier for companies to hire you, knowing that you can bring potential for innovation and a limited need for more training with you.
A big part of marketing means networking. Your circle of connections should be large. Surround yourself with people who are even more talented than you are. You tend to adapt to the environment you place yourself in. This also will help you to have a go-to person when you get stuck on something and can help open doors to opportunities that you wouldn’t otherwise know about.
Some of your networking should be done on LinkedIn. If you’re not on there with a fully developed profile, this should be an immediate project of yours. Many companies use the social platform to recruit employees. If you don’t have an active profile, some employers won’t even consider you for the job.
Build Your Portfolio
Show what you know how to do with a portfolio. This includes not only ad copy for social media campaigns and newsletters but also the hard statistics of metrics, such as CPC, CPA, and everything else. Graphics are pretty to look at, but if they aren’t helping to accomplish the entirety of the job, they mean absolutely nothing.
Your portfolio can be built based on your own brand building or you can help to build up the social presence of those you know. Try asking someone if you can give them some free marketing help, it will be hard for them to say no!
Build a Brand
Who are you? When people Google you (and they will), what are they going to find? Personality, purpose, promise, and patience are all part of the branding process, according to Forbes. If you don’t have your own brand under control and visible, it will be hard for companies to gain confidence in your ability to do it for them.
Digital marketing is all about building a brand because a reputation is then built off of that. Once you have the building blocks in place, the sky’s the limit in terms of where you can bring a person or a company.
Learn the Terms
There are countless terms being thrown around in the world of digital marketing. If you can’t identify inbound from outbound, can’t explain the difference from PPC and SEO, or use the jargon intelligently, it’s a clear sign that you at most have a basic level skill set, which means you’re not where you need to be.
If you are overwhelmed by the different acronyms and digital marketing concepts, it might be necessary for you to take an online course. This will allow you to not only learn what you need to know but also to gain certification to build your resume.
Digital marketing is showing no signs of slowing down. The digital economy is actually becoming stabler than that of the traditional economy. The Bureau of Labor Statistics is estimating more and more jobs to open up in coming years, so you should plan on getting your foot in the door sooner rather than later. Take the initiative to grow your knowledge and your online portfolio so you can show a company what you can do for them.