The world has shifted: we’re no longer greenwashing, we’re actually going green. And H&M is on the move with its Conscious Exclusive collection landing globally this April.
The reason it’s so special as the collection includes pioneering sustainable material BIONIC, which is a recycled polyester made from plastic shoreline waste. Yep, all that rubbish cluttering our ocean is now fashion from one of our fave brands. Watch H&M’s inspiring vid here:
Supermodel and philanthropist Natalia Vodianova is starring this year’s Conscious Exclusive in her first ever campaign for H&M, and says of her involvement:
H&M’s head of design and creative director Pernilla Wohlfahrt says the collection represents H&M’s move towards a more sustainable fashion, saying:
The Conscious Exclusive collection will be available in around H&M 160 stores worldwide, from April 20.