Global brand ambassador Katy Perry reveals a series of stunning new hair looks for ghd
Shot by renowned fashion photographer Ellen von Unwerth in Los Angeles at the end of Katy’s world tour, the campaign shows Katy in a series of striking scenarios “It was fun to go a more natural route after playing characters in my last ghd campaign,” said Katy.
The classic yet fashion forward images see Katy with an array of covetable, wearable hair looks and exuding confidence – a positive message to inspire millions of women to have a good hair day, every day. This message ‘good hair day, every day’ is the brand’s core client promise and will launch as part of the new campaign.
The new ghd airTM – the brand’s first salon-strength professional hairdryer – was used to create all of Katy’s looks, in addition to the iconic ghd stylers, the range of brushes (which I personally love) and a capsule collection of ghd styling products.