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Style
On the Way to Bedwear…

nzgirl’s love lingerie – bras, camisoles, French knickers, briefs, g-strings…you name it we’ve got a drawer full of it.

In fact, we like it so much there’s an Inside New Zealand documentary about it this Thursday. Inside New Zealand: Bras or Bust! follows the ups and downs of three local lingerie companies - Bendon, GB Ela and Isis, over the course of a year as each tries to strengthen its profile both here and overseas.

Most people know the Bendon story, and Isis is a more exclusive brand with pieces at around the $200 mark, but who are GB Ela?

GB Ela is the baby of Jan and Denys Anderson. The pair worked for Bendon for a number of years before deciding to go it alone in 1997. GB Ela’s range includes sleepwear and lingerie that they like to call “on the way to bedwear”…and it’s definitely that – combining the glamour and sexiness of European pieces with a price tag that puts in within the reach of most nzgirls.

Check out some of these super-sexy pieces!















www.gbela.com

Inside New Zealand: Bras or Bust!
TV3, Thursday November 13th at 8:30pm
 

Last updated: 30/04/2008


 
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