My Beauty Secrets: Natalie Bloom

Your 20s are a great time to have fun and experiment with makeup. Go light on your foundation and try different colours, textures and looks to see what works best for you. It’s also important to start a good skincare regime that includes daily use of a sunscreen as prevention is much better than cure!

 

A primer or makeup base is critical as it creates an ideal canvas for you to apply your makeup. Just as you would apply a base coat of paint to your house, primer is an essential step to even out your skin tone prior to makeup application.
 

Time! In today’s super-charged world, we no longer take the time to enjoy the romance and ritual of applying makeup. Instead of madly slapping on makeup in the car on the way to work, I encourage you to take a few moments to enjoy some time to yourself and let the simplest sweep of mascara or lip gloss literally change the colour of your day.

I am currently inspired by the theme of ‘modern nostalgia’. Whether it is a sweet note on elegant stationary, the femininity of a handkerchief or the ritual of applying makeup at a dresser like my Grandmother did, I love indulging in things that carry the meaning of the past in a fast moving present. I’ve been so consumed by this theme that it has flowed from my personal life into my business! In fact, Bloom’s first flagship store in Australia was designed with the aesthetic of modern nostalgia in mind.

Perfume is the exclamation mark on the statement you are making. It’s the magical finishing touch that I complete every outfit off with. 

If you’re a complete beauty novice who would like to become a beauty guru, the one thing you need is an insatiable curiosity! I don’t have a makeup artist background, but when I started out I was always game enough to play around with different looks – after all, what’s the worse that can happen? You have to wipe it off and start again?! Also be brave enough to ask for tips and advice from professionals.

My ultimate beauty indulgence would be having the time to receive a weekly manicure.

A fat bank account doesn’t necessarily equate to amazing style! For me, there is nothing more captivating than someone who dresses with confidence. A stylish woman isn’t a slave to fashion. She is someone who has a strong sense of what works for her and the ability to mix designer brands with vintage finds and the odd chain-store gem in a way that makes her feel comfortable.

Without a doubt, we’ll continue to see the rise of the natural and organic movement. Beauty customers are increasingly conscious of where their products come from and what nasties they don’t want to see on ingredient lists in their bathroom cabinet.

Bloom has a heritage based in natural and botanical ingredients. From our Everyday Care botanical skincare range that uses the best nature has to offer to our Pure Mineral Makeup Collection that is 100% additive free, Bloom continues to maintain this commitment. We also have some very exciting products planned for 2009 that will increase our presence in this field. So, definitely watch this space!

Years ago, makeup artist, April Greaves, gave me a beauty tip that I still use daily. She showed me that by applying black eye liner to the upper inner rim of your eyes, your lashes instantly look thicker and longer. Who wouldn’t want their lashes to look their bat-worthy best?!

The French actress, singer and Balenciaga muse, Charlotte Gainsbourg, has such an effortless and individual sense of style. She is not necessarily conventionally beautiful, but she wholeheartedly embraces her quirks and has such a compelling charisma. To me, Charlotte embodies beauty and great style.

 
Want to nab yourself a bottle of Bloom goodness? We've got five Bloom Aromatherapy Vanilla Lip Balms to give away! Luscious lips could be all yours - all you have to do is tell us the title of Natalie's book!