Despite starting life as a teen site, nzgirl’s audience has grown up with us. We now target 20 to 30 something women, and as you’ll see in the graph below we have more members who are over 30, than under 18!
Thanks to being around for more than a decade, we’re the epitome of social media. Our forums are some of the most interactive in New Zealand; plus we have specific Facebook, Twitter, Pinterest and Instagram integration into the site. We also love to work with the likes of Polyvore and Foursquare PLUS we have user-generated-content.
Who are we?
Targeting females aged 18-39 (aka 20/30 somethings), nzgirl is a market leader in the online space in New Zealand. Launched eleven years ago, the site continues to inspire and inform the women of New Zealand with its mix of fashion, beauty, tech, entertainment, food, health and wellbeing. 2012 looks to be our best year yet, with a super hot makeover and some strong growth targets set.
- 52K domestic unique browsers/month (110K total)
- 300K domestic page impressions/month (350K total)
- 105,000+ members
- 30,000 newsletter subscribers
- Over 10,000 nzgirl on Facebook ”likes”(96% female, 86% aged 18-44)
- Over 3,000 Twitter followers on @nzgirlHQ
So what’s different about the new site?
Content strategy ‘our favourite things’
The essence of the new nzgirl site is driven by “Our favourite things”. This grew from a universal love for our Hot Five; five items each week that captured the hearts of Jo and the team around us that week. The Hot Five is everyone on the team’s favourite article, it’s consistently one of our top read articles, a Facebook/Twitter/email chant always starts whenever its late going live on a Friday! So when we were thinking about ‘what next?’ for nzgirl, this little nugget of wonder was what we came back to. How could we expand on what we did well and take that to a whole new level? Tried and tested content integration still remains for brands, however it will be sign posted for transparency.
All our articles on nzgirl use Facebook, Twitter and Pinterest to maximise exposure and encourage interaction with the brand. But it doesn’t stop at these three, we are always looking for new and interesting ways of engaging across various social media avenues.
Large format ad sizes
nzgirl now offers a wider range of ad positions. From the 2-way First and Second to Live Streaming mrecs. We cater for 300px x 250px (mrec) and 300 x 600 (mega skyscraper) size adverts.
A hub page on nzgirl is a perfect landing page for readers to find out all about your product. This hub page combines all your brand’s content into one core landing page, making it easy for women to navigate and engage in a strongly branded environment.
Get your product in the hands of up to 250 hand selected women who sit on our influencer panel. They sample, create content and seed this content to their friends and followers while nzgirl amplifies it to the mass audience.
To request a rate card or discuss your options, please contact Lisa Byrnes Whiting on firstname.lastname@example.org or +64 21 366 643