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About You
WIN: On My Desk: Celine Rita

 Who works here?
Celine Chapman, founder of the Celine Rita fashion label. 

What does a typical day look like for you?
My days are extremely varied, depending on the time of the year, and what part I am up to in the design/production process. I have daily/weekly/monthly timetables set up for myself, that I have to follow as strictly as I can.

In the mornings, I get online orders wrapped up and ready for the courier and I make sure I am up to date with emails. Then during the design stage, you'll find me playing around with fabric samples and coming up with different ideas until I have the final designs for the new range.  Leading up to the launch of a new range, I am flat out organizing the show- music track list, models, photo shoots, run sheets, hair and makeup, styling, invites etc… it’s so amazing to see the final range all together at the end.
 
What inspires you?
I am constantly inspired by everything around me, and constantly looking for inspiration; I find it in books, new music, art, colour, films, flowers & gardens, magazines, fabrics, photography, cupcakes, people -  I love people watching - family and friends, architecture and cute little things people say and do.
 
What keeps your organised?
My diary and the timetables and plans I set myself - and knowing that if I don’t get up and do it, no one else will!
 
Talk us through what’s on your desk at the moment…
 

1: These are the sketches for my upcoming Winter 2010 range, complete with fabric swatches next to each of the outfits. 
 
2: My diary never leaves my side, I have to write every single thing down so I don’t forget. I also always have fabric swatches around me. The days that new fabric swatches arrive are very exciting for me!
 
3 + 4: This is my industrial machine. I love that this space has my inspiration board right above it, so when I am working I can always see it. My inspiration board gets changed frequently, and reflects what has inspired current collections. I also have general reminders up there for me, and anything cute that I like the look of, or ideas for hair and makeup. It also has a few quotes on it, as well as some cute pictures I like to keep up all the time.
 
Under this, I have my drawn up timetable for the week, right in front of me, so I can tick off what I have done and stay on track.
 
5: I have a few racks to keep stock, and works-in-progress. I love how the fabrics of each collection work together when hanging next to each other, and can’t wait for the time I have my own boutique to hang all the beautiful clothes!
 
6: This is the view out my window from my work room. I like to have fresh flowers in the workroom. In spring I get to watch the cute little lambs, and at the moment I have the cows hanging out there! 
 
Celine Rita is a new women’s wear fashion label, based in Auckland. You can view and purchase Celine's stunning designs via the website, or by visiting her stockists. Celine Rita designs are unashamedly feminine, made from beautiful fabrics and are designed in the hope that they will make the wearer smile! 
 
WIN: 
One lucky reader will win a garment from Celine Rita's current range, “The Sweetest Thing”, and VIP tickets for two to Celine Rita's next winter launch show in Auckland. Two runner up winners will each score a double VIP pass to the Celine Rita winter launch show as well. 
 
To be in to win, simply click 'I Want to Win' below and tell us your favourite item from Celine Rita's current range, “The Sweetest Thing”

 

 
Win!

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By: Tee Twyford
Last updated: 20/03/2010


 
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